Emmie's Academy of Drama & Theatre is an approachable, friendly, and welcoming service for young people from all backgrounds in Manchester. Their mission is to help develop confidence and public speaking skills in young people, whether they continue drama as a hobby or not. The brand plays with the idea of fun, creativity and becoming a new character behind a mask. A mask icon shows very clearly what the academy is about, but is a more modern and friendly take on the traditional comedy and tragedy masks. The bright and bold colours show an inclusive, vibrant, and energetic academy, and the wavy pattern further represents fun informality, and flexibility.